Marketing Services

HostAvenueT strives to create a customized marketing strategy designed to maximize your company's exposure. We utilize several different methods to meet our objectives. It all starts with an in-depth review of your current marketing avenues. We analyze these tactics in order to provide an evaluation as well as formulate a foundation for the future marketing of the company.

The process begins through due diligence about the company. We need to know who you are in order to develop a campaign that accurately reflects the company's strengths and uniqueness. HostAvenueT offers many different services depending on your needs.

Consulting

HostAvenueT consulting services are tailor-made. We develop a customized marketing campaign and work with your existing staff to assist as well as oversee the execution of the strategies. Our consulting services consist of the development of advertising and strategic planning programs. Consulting Services are designed to enhance your company's exposure via tactics such as improved designs for your current marketing pieces, development of new and more extensive distribution outlets, as well as new sponsorships and advertising mediums.

We are contracted to evaluate your current strategies. We present an evaluation of your existing marketing approach and offer new avenues for you to pursue. We can be retained on a monthly basis to supervise your staff and assist in the execution of various marketing methods and to become your company's marketing director.

Marketing

HostAvenueT offers a variety of marketing services. From the creation of your corporate identity to the branding via ancillary marketing pieces, HostAvenueT is a full-service advertising agency. We can be contracted on an as needed basis to perform certain tasks such as advertising campaign creation from concept to media buys or can be retained on a monthly basis to generate your entire media campaign. Hiring HostAvenueT to service all of your marketing needs becomes much more cost-effective than outsourcing many of our diverse services to different entities. The umbrella of services that we offer range from the design, copy writing, printing and distribution of newsletters to the production of video campaigns. Our services include:

• Newsletter: Layout & design, content development, copy revision, printing and delivery (hard copies and electronic)
  
• Print Media: Campaign development, advertising creation including yellow page ads, strategic planning and ad placement.
  
• Collateral Material: Design, layout and printing of business cards, letterhead, envelopes, announcement cards, and cards for special occasions or Holidays.
  
• Online Marketing: Development and execution of keyword buys on the major search engines to help drive traffic to your web site (see "Search & Keyword Buy Services" sheet), banner ads, search engine registration, e-alert creation and distribution.
  
• Brochures: Design & layout, copy revision, printing.
  
• Tombstone Ads: This will include the current corporate identity, a positioning statement (if approved) and a generic layout that will include space for additional verbiage to pertain to the placement of the ad.
  
• Seminars: Marketing strategy, coaching, video production, e-commerce, packaging, internet live stream, scheduling, advertising and promotion, presentation materials.
  
• Audio/Video Production: Campaign creation, marketing strategy, full service production, media buys (TV and Radio), seminars, web site, TV commercials.
  
• Telemarketing: Gathering e-mail addresses to create a targeted e-mail campaign.

Campaign Objectives:

1. To create name recognition for the company thereby increasing client base.
2. Creation of a positioning statement which provides a specific and unique Company identity.
3. Creation of a consistent and identifiable advertising message for the Company which will be branded through its web site, brochures, print ads, and television campaigns.
4. Develop a marketing plan with a detailed marketing strategy and proposed budget.

HostAvenue's Step by Step Strategy

1.Evaluation

• The process begins by evaluating the previous and current marketing strategies utilized.
  
• Interviews are done with each Department Head to determine the best positioning statement and branding statement for the Company.
  
• All Promotion avenues (Print, TV, Public Relations, Sponsorship, etc.) are researched and analyzed.

2.Strategy Development

• Next, this research is used to develop the marketing strategy step by step. Budgets are finalized, campaign ideas are submitted and approved, promotional avenues are selected.

3.Campaign Creation

• Each campaign is then created via the design of print ads, writing of press releases, even and seminar organization, etc.

4.Implementation

• The campaigns are implemented. Ads are placed, events and seminars are conducted, press releases are transmitted and followed up on for interview and article placement, etc.

5.Evaluation

• The effectiveness of each campaign is individually analyzed based on the results and value yielded. Modifications are made as necessary

Possible Outlets to be Utilized

1. Print
2. Sponsorships
3. Radio
4. Television
5. Billboards
6. Article Syndication
7. Internet
a. Website
b. Keyword Buys
c. Banner Ads
8. E-alerts - including development of e-mail list
9. Development of mailing list
10. Development of Corporate Identity and logo
11. Branding
12. Creation of Tombstone Ad

Why Market Your Company

A. The Internet Has Changed The Rules:

There are very few truisms anymore in today's highly competitive industry. The Internet has had a tremendous impact in redefining virtually every aspect of how we do business-from how a business is marketed to how individuals find, evaluate, and select their buying decisions.

Likewise, it is no longer a sure thing that the company with the longest history and best name recognition has the overpowering advantage. Companies barely 10 years old such as AOL, are able to buy out (for $183 Billion) companies such as Time Warner, the largest and one of the oldest media conglomerates in the country.

B. The Pluses & Minuses Of Name Recognition:

Although name recognition is important, this awareness alone will not guarantee the continue success of the Company. Just ask companies such as Montgomery Ward, Braniff Airlines, and Atari to name a few. They were all obliterated by their then lesser known competitors through better products or services and more aggressive marketing strategies.

For fast moving industries such as Business and High Tech, these potent strategies make the difference between first place (survival) and obsolescence. It is not even a guarantee that the companies offering the best product or service (or the perceived best) will win out over those that aren't as good (can we all say "Betamax"?)

Brand name companys are called to the table more often based on their recognition and presumption of quality-but that doesn't mean the work they eventually get will remain with them.

The challenge facing larger companys is competing with companys younger, more aggressive, and less expensive than they are. These companys may initially lack some of the name recognition and reputation on a Company level, but are generally perceived as more responsive and in touch with the times.

To summarize, the main disadvantages of name recognition are that larger, older, more known companys are often perceived as too expensive, less aggressive, and not in tune with today's rapidly changing environment.

Why HostAvenueT ?

As a full service ad agency, we have worked with some of the largest companys in the United States. From web site design, marketing, and public relations, we have the experience and knowledge of what works and what doesn't work in marketing a company.

This experience allows us to objectively make recommendations on budgets, promotional avenues, and marketing strategies. Hiring HostAvenueT to service all of these marketing needs becomes much more cost-effective than outsourcing many of our diverse services to different entities.

Even companys with in-house marketing departments are outsourcing like never before. A more diverse talent base is immediately obtained through hiring an entire company instead of relying on just one or two individuals. All of this translates to tremendous cost savings while allowing the company to do what they do best.

Time Line:

1st Month - Research and preparation of budget
2nd Month - Ad creation, approval and placement
3rd Month - Marketing campaign begins
4th Month - Marketing evaluation and strategy revision
5th Month - Marketing evaluation, strategy revision and expansion
6th Month - Marketing evaluation, strategy revision and expansion

Fee Schedule:

Monthly retainer starts at $500/month with a 6 month minimum. This rate includes up to 4 hours of consulting, admin, and research services. As part of the retainer, hours in excess of 4 hours per month and all in-house services are discounted 30% as long as you remain on the monthly retainer. Hours in excess of 4 hours per month will be billed at the following rates and will be pre-approved by Client.

CEO Rate: $140/hour ($200/hour @ 30% discount)
Consultant Rate: $105/hour ($150/hour @ 30% discount)
Graphic Design: $70/hour ($100/hour @ 30% discount)
Admin/Research: $52.50/hour ($75/hour @ 30% discount)