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HostAvenueT now offers programs to make your listing one of
the top search results on the major search engines such as
Google, Yahoo, Overture, MSN, AOL, Alta Vista, Lycos,
Earthlink, Infospace, AllTheWeb and Verizon's Yellow Pages
listings. The process of these programs involves
keyword buys which guarantee top placement on the above-mentioned
search engines and directories. This is the most ef fective,
cost-ef fective online marketing that we have found.
Testimonials and references are available upon request
How The System Works
Search engines drive most of the traffic to websites. Today,
Google and Yahoo dominate over 90% of all the search engine
traffic generated here in the United States. Keep in mind that
AOL pulls their results from Google and MSN pulls from Yahoo.
Thus our main focus is generating top positions within Google
and Yahoo. On most search engines, the quickest way to be listed
as number one in your main areas is to use the "Pay Per Click-through"
service on the search engines.
 With
the Pay Per Click-through service on the search engines, we
bid on keywords for you. The highest bid acquires a number one
listing in their area instantaneously.
Your credit card is given for your monthly buy budget and
your accounts are set up on Google and Overture. An account
of $100 is opened to cover these click- through costs. The
account will automatically be replenished each month based
on the budget chosen by Client and charged to their credit
card. Monthly reports are sent to client to review results
and re-evaluate terms if necessary.
Terms are monitored throughout the week so your listings
stay in the top positions. Client does not pay when their
website listing is displayed ( impressions) in a search results
page, but only when their listing for the search term is clicked
on and the searcher goes to the client's website.
How much of
an influence do search engines have over consumers on the
web?
When online users were asked how they found the websites they
purchased from, a survey revealed the following:
Even more importantly, the quality of leads are historically
higher than those that come from other forms of
conventional advertising. These are not people that you
had to seek out, these are people who are already looking
for you.
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| How We Determine
and Maintain Your Top Positions |
1. We research which available keywords and phrases will
work best for you, consult with you and then place our bids.
It can take several days to be notified which terms were successfully
purchased. The campaign begins.
2. Recommendations are made, as necessary, for revisions
to the content on your website in order to optimize the results
of our marketing strategy.
3. Your campaigns are regularly monitored and evaluated.
Modif ications and bid adjustments are made when necessary
to keep your website in the top listings.
4. There will be execution and electronic delivery of monthly
reports of your accounts, showing detailed activity on each
search term.
5. There will be communication with you as necessary when
bidding on terms become more competitive and if budget depletes
before end of month. Regular feedback will be given on the
number of "hits", which words are working and so on.
| 48
Hour NAP
The 48 hour NAP (Natural Algorithmic Placement) account
will place pages of your site in more prominent positions
in the natural listings of major search engines. Once
reviewed and accepted into the program, your pages are
added to a database of sites that powers general search
results for major web portals such as Yahoo,
MSN, Alta Vista, AlltheWeb and many others.
Your site would be freshly indexed by these search engines
every 48 hours. This gives you priority over other listings
that have been submitted by general search engine registration
and take up to 8 weeks to be indexed. |
Listings for your website in the top 3 positions are
achieved on Overture and their partners as a result
of our bidding process for available keywords and phrases.
Overture's Premium search engines and directories are
Yahoo, MSN, Alta Vista, Lycos, Sympatico. ca, Go2Net,
InfoSpace, Dogpile, Metacrawler, Web Crawler and AllTheWeb. |
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Top listings are also achieved on Google and their
partners as a result of our bidding process for available
keywords and phrases. Google's Premium search engines
are AOL, Ask Jeeves, Earthlink, AT&T WorldNet and Infospace. |
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Verizon's Super Pages is the web's number one online
yellow pages. Their top listings are reserved for their
Pay Per Click program. As with all pay per click advertising
you are not charged for the number of times that you
listing is displayed. You are only charged your bid
amount when your l isting is actually clicked on by
an online searcher to go to your website. Some of Verizon's
partners are SuperPages. com, MSN, InfoSpace. com, Lycos,
Univision, 411. com, New York. com, Business to Business
Directory, BigBook. com, BigYellow. com, PeoplePages.
com, CampusAreaYellowPages. com, SuperThinkers. com
and many, many more. |
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